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‘Mind the Gap’
technology versus creativity in the race to win new business
We know now that the creative industries are growing twice as fast as the rest of the economy (source DCMS) with a GVA of £91.8 billion with that trend set to continue.
But, in the dawning of this new age of the “blended” agency, client expectations of UK-based agencies are, quite rightly, sky high. Whilst, for most agencies, day to day reality can be a steady reckoner. So, how do successful agencies maintain the sprint-like pace of innovation and up-skilling required to continually surprise and delight their clients and retain market share?
How do agencies adopting this new model recruit and retain the specialist talent needed to meet client expectations across the many disciplines in the communication mix? What business and pricing models do these agencies adopt? And what does all this mean for the continued rise of the integrated communications agency in today’s marketing mix?
Tobacco Dock London
1 day; 5 panels; 1 great debate; 35 speakers; 1 social – your choices
EVCOMference 18 has now taken place. For any queries regarding EVCOMference 19 please call 020 7287 1002.
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